I’m a passionate and highly motivated creative with a deep love for advertising, great ideas, new technologies, crafting, and story-telling. With over two decades in the industry, I have honed my skills as as team player and visionary leader, bringing a strong visual mind, sharp ideas and strategic thinking together, to tell stories, engage audiences, and create meaningful pieces of advertising, across any media imaginable.
Throughout my career, I have had the privilege of working on a wide range of clients, both in the consumer and health space. I’ve led global and local campaigns, multi-channel projects, pitches, new business ventures, and pro-bono initiatives. My expertise extends beyond borders, having managed international and US accounts with both English-based and multi-language creative teams, fostering cross-agency collaborations both in-person and in remote settings.

I take great pride in my contributions to driving creative excellence, with ideas spanning the realms of digital, traditional, and non-conventional media. My passion lies in collaborating with strategy to uncover the right insights, motivating creatives to bring their best ideas to the table, and empowering business leadership to meet client expectations and in most cases blow their minds.
I like to meet deadlines, think proactively and foster client-agency partnerships.

Through the years my ideas were awarded with Gold and Silver Lions in Cannes, Clios, YellowPencils, EuroBest, OneShow, New York Film Festival Awards, Epica Awards, AICP Awards, Effies, Addys, Webbys, Sharks, Golden Antenna, Italian RadioFestival Awards, ADCI, ProMax, and SIPRA, among others.

My work has been featured in publications such as Luerzer's Archive, OneShow and Eurobest Annuals, AdAge, CampaignUS, The Drum, AdWeek, ADCI Annual, Sipra News, laRepubblica, Vogue Italia, The HuffPost, ElegantMag, RAW Magazine, Peloton Mag, Dazed, W Mag, and more.

My diverse skill set encompasses problem-solving, high-end crafting, creative direction, art direction, copywriting, strategic and lateral thinking, mentoring, content creation, storytelling, proactivity, emotional intelligence, agency culture, photography, and strong DEI sensitivity.