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I’M A CREATIVE DIRECTOR.

A CONTENT CREATOR.

A WRITER. AN IDEA MAKER.

THIS IS MY ADVERTISING PORTFOLIO.

P.E.T.A. "98% Human"

Integrated 360 Campaign to stop the use of primates in movies and advertising.

#goldlion #shortlist #silverclio #yellowpencil #sharkaward #oneshow

PORTFOLIO

"HOMAGE TO SWEAT"

Integrated Campaign for Gillette Deodorants

#silverclio #shortlist #epica

TV BIG IDEAS

Remember when having a TV commercial reel was cool?

#gold lion #silverclio #shortlist #addys #yellowpencils

BEYOND TV

I love to help brands create content for their social outlets

CAR ADVERTISING

Through the years I had the luck to work with some of the most iconic automotive clients.

Here some of my favorite pieces.

PRINT WORK

Some of my print and outdoor campaigns.

ABOUT

I’m a passionate creative with an international background who loves to help brands find new and interesting ways to tell their stories. 


 

I believe strong ideas come from real insights, and can solve any brief. And that every problem comes with more than one solution.


I like to surprise with unconventional thinking, lateral approaches, and intuitions.
I’m a storyteller, a social strategist, an idea maker, and many other things.


A visually strong copywriter who knows about art direction, design, branding, social media strategies, smart production approaches, and what it takes to make cool things happen.



In my free time I am also a portrait photographer, an advocate for social causes, and a great chef.


I speak four languages, have a European passport, and a U.S. GreenCard.

Download my curriculum here

and let me know what you think.

AGENCIES:

McCann Health NY, BBDO New York, DLV BBDO Italy, Leo Burnett Italy, Vayner Media NYC, 24/7 LaundryService NYC, Optimist LA, The Thomas Agency Milan, Roncaglia&Wijkander Group Rome, Art Attack Advertising Rome.


AWARDS:

Gold and Silver Lions in Cannes, multiple Clios, YellowPencils, EuroBest, OneShows, New York Film Festival, Epica, AICP Awards, Addys, Webbys, Sharks, Epica Award, Golden Antenna, Italian RadioFestival, EuroBest, ADCI, ProMax, SIPRA, and many other.


PUBLICATIONS:

Luerzer’s Archive, OneShow, Eurobest, AdAge, CampaignUS, The Drum, AdWeek, Eurobest Annual, ADCI Annual, Sipra News, laRepubblica, Vogue Italia, The HuffPost, ElegantMag, RAW Magazine, Peloton Magazine, Dazed, W Mag, and more.
 

EDUCATION:

Scientific Italian Lyceum (Highschool) in Rome, then Communication Sciences at University La Sapienza in Rome, and a Master Degree in Marketing & Communications at Centrostudi Comunicazione Enrico Cogno & Associati in Rome.

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