REMEMBER WHEN HAVING A TV COMMERCIAL REEL WAS COOL?

When I started working in advertising everyone wanted to shoot big commercials, and have their work aired on TV. In the many years at big agencies as copywriter and creative director I had the chance to produce some of my scripts and ideas on big iconic brands. Here the films I'm most proud of.

Some of them were part of larger 360 campaign, some just single productions.

Some were very expensive, other shot for almost nothing.