AGENCIES:
Apr 2020 - Jan 2024
McCANN HEALTH New York & NJ - SVP, Creative Director
Oct 2016 - Present
ALE FRUSCELLA Inc. - Freelance, Content Creator, Photographer
Jul 2010 - Oct 2016
BBDO New York - VP, Creative Director
Mar 2003 - Jul 2010
DLV BBDO Italy - Associate Creative Director
Mar 2002 - Mar 2003
LEO BURNETT Italy - Jr Copywriter
FREELANCE AGENCIES:
Vayner Media NYC, 24/7 LaundryService NYC, Optimist LA, The Thomas Agency Milan, Roncaglia&Wijkander Group Rome, Art Attack Advertising Rome.
SKILLS:
Problem-solving, High-end Crafting, Creative Direction, Art Direction, Copywriting, Strategic and Lateral Thinking, Mentoring, Coaching, Content Creation, Storytelling, Proactive Thinking, Emotional Intelligence, Creative Culture, Photography, Strong DEI Sensitivity.
CURRENT LOCATION: United States (Permanent Resident)
AWARDS:
Gold and Silver Lions in Cannes, multiple Clios, YellowPencils, EuroBest, OneShows, New York Film Festival, Epica, AICP Awards, Addys, Webbys, Sharks, Epica Award, Golden Antenna, Italian RadioFestival, EuroBest, ADCI, ProMax, SIPRA, and many other.
PUBLICATIONS:
Luerzer’s Archive, OneShow, Eurobest, AdAge, CampaignUS, The Drum, AdWeek, Eurobest Annual, ADCI Annual, Sipra News, laRepubblica, Vogue Italia, The HuffPost, ElegantMag, RAW Magazine, Peloton Magazine, Dazed, W Mag, and more.
EDUCATION:
Scientific Italian Lyceum (Highschool) in Rome
Communication Sciences at University La Sapienza in Rome
Master Degree in Marketing & Communications
at Centrostudi Comunicazione in Rome
LANGUAGES:
English (Native Proficiency with an accent)
Italian (Native speaker)
Spanish (Advanced Proficiency)
Portuguese (Beginner)
ADDITIONAL LINKS:
My food-blog: whatsfordinnerale.com
My photography portfolio: alefruscella.com
My vimeo channel: vimeo.com/alefruscella