GILLETTE DEODORANTS - HOMAGE TO SWEAT 

No brand in history has given men the license to sweat. We dared that with this integrated campaign.
Gillette Deodorant "Homage to Sweat"

Gillette Deodorant "Homage to Sweat"

PRINT & POSTERS

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SWEAT HALL OF FAME

The Sweat Hall Of Fame website gave people the opportunity to upload their sweaty t-shirts

and the stories behind them. An algorithm calculated sweat drops based on the activity.