ALESSANDRO FRUSCELLA
P.E.T.A.
An integrated campaign to tell advertising people to stop using apes and primates in their commercials.
P.E.T.A. "98% Human"
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The Great Ape Pledge - Case Study
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P.E.T.A. "Autocorrect"
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The Making of 98% Human - PETA and BBDO - Official Video
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